The Best Free Link in Bio Tools, Honestly Compared
Every roundup of these tools is written by one of them, and almost every one concludes that the author's product wins. That is not very useful to read, so this one is organised around the question you actually have: which job are you hiring the page to do?
The thing the free plans don't tell you
The free tiers here are better than you'd expect. Most give you unlimited links and keep working indefinitely. The limitation that matters is not the link count — it's that four of these six produce a page Google cannot read.
They're built as JavaScript applications: a crawler receives an empty container and a script bundle. Every page sits on one shared domain, usually with the same title and description. So the page works perfectly when somebody taps it from your profile, and is absent when somebody searches your business by name.
For a creator, that's often fine — your traffic comes from the platform. For a bakery, a tattoo studio or a physiotherapist, where half of new customers arrive by searching, it is the whole game. Decide which of those you are before you read the list, because it changes the answer completely.
The six
Linktree
Best if you want the one everybody recognises
- Free plan
- Unlimited links, basic themes, Linktree badge
- When you outgrow it
- From roughly $5/month, with analytics and branding removal higher up
Good: The free plan is genuinely generous and the editor is the most polished of the six. Your audience has seen the layout before, which counts for something.
Less good: Pages are client-rendered on a shared domain, so they essentially never appear in Google. Analytics are thin until you pay, and the badge is prominent.
Beacons
Best for creators selling digital products
- Free plan
- Unlimited links, a store, an email capture block
- When you outgrow it
- Around $10/month to remove branding and raise limits
Good: Far more than a link list — digital product sales, a media kit and email capture are all in the free tier. If you sell presets or templates, this does the whole job.
Less good: Heavy pages, and the feature sprawl makes it slow to set up. Same SEO problem as Linktree.
Carrd
Best if you actually want a one-page website
- Free plan
- Three sites, full design control, carrd.co subdomain
- When you outgrow it
- About $19 a year — the cheapest paid tier here by a distance
Good: You design it yourself, so it looks like nobody else's. Server-rendered, so it can rank. $19/year for a custom domain is remarkable value.
Less good: It is a website builder, not a link tool: no click analytics, no link reordering from your phone, and you have to make design decisions.
Bio.link
Best minimal free option
- Free plan
- Unlimited links, a clean default theme, no badge on some layouts
- When you outgrow it
- Around $5/month
Good: Fast, uncluttered, and set up in about two minutes. The free tier is less crippled than most.
Less good: Very little to it. Analytics are basic and customisation runs out quickly.
Milkshake
Best if you only ever use your phone
- Free plan
- Multi-card pages, built entirely in a mobile app
- When you outgrow it
- A few dollars a month for branding removal
Good: The only one here designed phone-first. The card format suits a visual brand better than a list of buttons.
Less good: No desktop editor at all. Limited analytics, and pages are not built to be found in search.
SimpleLink
that's usBest if you need the page to be findable on Google
- Free plan
- 5 links, full SEO markup, click analytics, no cookies
- When you outgrow it
- €9/month for unlimited links, embeds, photo blocks and no badge
Good: Pages are server-rendered with Schema.org data and their own sitemap entry, so a search engine reads the whole thing. No third-party trackers, which also means no cookie banner.
Less good: Five links on the free plan is the tightest limit in this list. No store, no email capture, no custom domain yet. A young product with a small team behind it.
Prices checked November 2026 and quoted approximately — every tool here changes its tiers, so confirm on the vendor's own page before you buy.
Picking one in thirty seconds
You post constantly and your audience is on Instagram or TikTok. Linktree. The free plan does everything you need and nobody will ever search for your page — they'll tap it.
You sell presets, templates or courses. Beacons. The store and email capture in its free tier would cost you a separate subscription anywhere else.
You want it to look like nobody else's. Carrd. You'll spend an afternoon on it, and $19 a year is less than two months of anything else here.
You're a local business and people search your name. SimpleLink or Carrd — the two that serve real HTML. Ours adds click analytics and structured data without any setup; Carrd gives you more design freedom and less automation.
You have exactly one destination. None of them. Put your shop's URL in your profile and skip the extra tap.
One test before you commit
Whichever you pick, run this once the page exists. Open it, right-click and choose View Page Source — not Inspect, which shows the page after JavaScript has run. Search the source for your own bio text.
If it's there, a search engine can read your page. If all you see is an empty <div> and a pile of scripts, it can't — and no amount of keywords in your bio will change that. It takes fifteen seconds and it tells you more than any comparison table, including this one.
Frequently asked questions
Are free link-in-bio tools actually free?
Which free link-in-bio tool is best for SEO?
Do I need a link-in-bio tool at all?
Can I move my links to a different tool later?
If being findable is the point
Five links, full SEO markup and click analytics on the free plan. No card, no cookie banner.
Start freeNo card. Five links free forever.